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The Blogger Outreach Concept That Is Still Relevant To This Day

The Blogger Outreach Concept That Is Still Relevant To This Day-Digital marketing tactics cannot stand alone. It also needs to be supported by "help" from outside your site. Quality content marketing is very important, but that doesn't mean it is Digital marketing tactics cannot stand alone. It also needs to be supported by "help" from outside your site. Quality content marketing is indeed very important, but that does not mean it is the only marketing technique needed.



You need blogger outreach.

Blogger outreach is an endorsement principle addressed to bloggers. However, this term is also used in social media. The use of outreach techniques is still relevant today because it is able to :

  • Generate more mentions and inbound links from other blogs with niches that align with your business
  • Get more social shares from various marketing content that has been uploaded
  • Increase the number of loyal fans and email subscribers
  • Expanding the reach of marketing content to potential customers according to the target
However, generating so many benefits is not without effort. At least, you need to choose and sort out which influencers are right for your business. The method?

Various tools speed up the influencer filtering process

Before contacting the influencer, you need to map out which influencers are relevant to your business and which are not. Create a table like this:
If so, please choose some of the tools below to determine the right influencer according to your business criteria:
  1. Alltop.com
  2. Technorati.com
  3. Followerwonk.com
The three tools will present some information related to post quality to the number of their followers in the niche.

Because your business is still a “beginner”, don't hesitate to become a follower first.


Given that your business is not “anything” yet, it's a good idea to attract the attention of influencers with comments, mentions, and similar things. In essence, you are trying to be a friend of the influencer.

Even so, avoid posting “useless” comments, such as: compliments, spamming, and/or saying things out of context. In addition, the intensity of your comments should not be too high. The more intense your comment, the more uncomfortable it will be for the influencer. Wrong, they feel spied on by you.

The purpose of this stage is to be part of influencer activities on social media or blog posts. If he is familiar enough with your existence, it will be easier to make him a business influencer.

thank you for reading our article, don't forget to share with your friends and good luck with your business.

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