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Answering Marketing Management Methods & Marketing Strategies in the Digital Age

Marketing in the digital era is actually not as simple as moving promotional media from print to digital content. Every marketer today has new assignments, new responsibilities, and a new world of style that has never existed before – not to mention today's rapidly evolving technology and facilities.
Marketing in the digital era is actually not as simple as moving promotional media from print to digital content. Every marketer today has new assignments, new responsibilities, and a new world of style that has never existed before – not to mention today's rapidly evolving technology and facilities.
So, what is the latest management model and marketing strategy in the digital era? Let's see how it develops over time.

Marketing 1.0: Age of Advertising

At the beginning of the emergence of information technology, large companies competed to display their brand through advertising. Whether it's using print media (newspapers/magazines), television and radio.

The advertising model is also relatively uniform, the delivery is one-way, the content generally only contains product knowledge, and only focuses on the appearance, not the message.

Marketing 2.0: Digital Marketing

With the rapid development of the internet and the growth of its users, the marketing model comes with digital content. Call it e-mail marketing, web marketing, online ads, don't miss a new business model marketing strategy through e-commerce.

Marketing 3.0: Modern Marketing

With the increasing number of marketing options ranging from content types, channel usage, and customer service ranging from manual to automated, today's management and marketing strategies make it very possible for every business to always engage with its customers, especially in real-time.

The more choices, the more sophisticated the technology, then that means the competition will also be tougher. Therefore, the method of using your customers as promotional media is also one of the main keys. More details about this, we have reviewed in the infographic about marketing strategies.

4 Keys to Marketing Management in the Digital Age

With the development of today's marketing model, it is certainly not an easy thing to sort and choose the right marketing method. Therefore, in this article, we will provide 4 crucial parts that will really help you in managing marketing in the modern era.

Social Media

It must be admitted, social media has changed the pattern of communication between brands and consumers. Social media is no longer a matter of image beauty, product knowledge, but more about how much interaction quality can be created.

With real-time features such as live via Instagram/YouTube, online webinars, and group chat channels, it is very easy for businesses to be present in their customers' daily lives and appear as they are. This closeness will be the key to successful marketing using social media that you have.

Content Marketing

Not many people will buy your product if you offer the product directly and face to face. The existence of content marketing has changed the traditional marketing paradigm to be more natural.


With marketing through useful content, be it infographics, videos, or photos, your brand can be present in the midst of customers without having to use the company's hands directly. The key is only how to make other people like the content of the information and willing to share it voluntarily.

Mobile Mindset

The trend of internet access from smartphones (mobile web) which is increasingly dominating compared to desktops makes any business have to start being concerned about this phenomenon. The next challenge is how the marketing is carried out according to and integrated in all platforms, especially smartphones.

Big Data

The era of big data has allowed marketers to find out more about their customers. Not only consumer needs, even habits (habits), demographics and consumer behavior (behavior) can also help in formulating the most appropriate marketing strategy.
Marketing 1.0: Age of Advertising
At the beginning of the emergence of information technology, large companies competed to display their brand through advertising. Whether it's using print media (newspapers/magazines), television and radio.

The advertising model is also relatively uniform, the delivery is one-way, the content generally only contains product knowledge, and only focuses on the appearance, not the message.

Marketing 2.0: Digital Marketing

With the rapid development of the internet and the growth of its users, the marketing model comes with digital content. Call it e-mail marketing, web marketing, online ads, don't miss a new business model marketing strategy through e-commerce.

Marketing 3.0: Modern Marketing

With the increasing number of marketing options ranging from content types, channel usage, and customer service ranging from manual to automated, today's management and marketing strategies make it very possible for every business to always engage with its customers, especially in real-time.


The more choices, the more sophisticated the technology, then that means the competition will also be tougher. Therefore, the method of using your customers as promotional media is also one of the main keys. More details about this, we have reviewed in the infographic about marketing strategies.

4 Keys to Marketing Management in the Digital Age

With the development of today's marketing model, it is certainly not an easy thing to sort and choose the right marketing method. Therefore, in this article, we will provide 4 crucial parts that will really help you in managing marketing in the modern era.

Social Media

It must be admitted, social media has changed the pattern of communication between brands and consumers. Social media is no longer a matter of image beauty, product knowledge, but more about how much interaction quality can be created.

With real-time features such as live via Instagram/YouTube, online webinars, and group chat channels, it is very easy for businesses to be present in their customers' daily lives and appear as they are. This closeness will be the key to successful marketing using social media that you have.

Content Marketing

Not many people will buy your product if you offer the product directly and face to face. The existence of content marketing has changed the traditional marketing paradigm to be more natural.


With marketing through useful content, be it infographics, videos, or photos, your brand can be present in the midst of customers without having to use the company's hands directly. The key is only how to make other people like the content of the information and willing to share it voluntarily.

Mobile Mindset

The trend of internet access from smartphones (mobile web) which is increasingly dominating compared to desktops makes any business have to start being concerned about this phenomenon. The next challenge is how the marketing is carried out according to and integrated in all platforms, especially smartphones.

Big Data

The era of big data has allowed marketers to find out more about their customers. Not only consumer needs, even habits (habits), demographics and consumer behavior (behavior) can also help in formulating the most appropriate marketing strategy.
A company that has good data management and proper utilization can certainly create a marketing performance that is much more effective, efficient and on target.

The Ideal Marketing Team in the Digital Age

With the brief description above, it should have begun to show that HR in the marketing field no longer has to be fixated on the company structure, especially in terms of decision making.

Today's marketers team is required to specialize in work according to the skills possessed by each person. The following is an example of the division of HR work in the marketing sector according to the 4 categories described above:
  1. Social media manager
  2. Content specialist
  3. Automation specialist
  4. Marketing analyst
Okay, that's roughly the basic concept of marketing or better known as marketing. If you have other questions about marketing, you can directly leave a question via the comments column

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